Back in March Hitwise published its UK search report on differences between plural and singular keyword forms echoed by multiple bloggers enthusiastically encouraging webmasters to focus efforts on plural because plural form was proved to send more traffic.
Recent news on Google Trends new makeover prompted me to test the tool again and this brought me back to plural vs singular considerations. Let’s look what Google has to say on [laptop vs laptops] difference discussed in Hitwise report:
![[laptop vs laptops]](http://www.searchenginejournal.com/wp-content/uploads/2008/06/laptop-vs-laptops.jpg)
See? The difference is amazing. According to Google [laptop] is three times as popular as [laptops] throughout the world (in UK the singular version is twice as popular). (more…)
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