Yesterday on Search Engine Journal, Eric Lander posted some screen shots of Google openly serving confidential advertiser information in their AdWords results, such as the max CPC and quality score variables such as thresh and Pscore.

The sharing of max cost per click numbers by Google has sparked concern from some advertisers, fearing that their competitors can reproduce the variable numbers (if they weren’t lucky enough to catch them yesterday) and find out how much their competition is paying for Google clicks.
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