Hitwise Data Suggests that other Yahoo Properties are More Valuable than Search

Thursday, 03 July 2008

Hitwise Intelligence’s VP for Research, Heather Hopkins made an interesting analysis of Yahoo! online properties based on some Hitwise data. Hopkins noted that of the top 20 Yahoo properties for June 2008 based on internet visits, Yahoo! Search was just a mere third trailing behind Yahoo! Mail and Yahoo main portal. Yahoo Search got a mere 12% share of the total number of visitors going to Yahoo’s properties for the said month. (See chart) (more…)

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