How Do You Measure Your SEO Campaign Success?

Monday, 18 August 2008

In my overviews of multiple seo tools, I repeatedly looked into tools that check or track keyword rankings. Hamlet Batista recently wrote a brilliant post encouraging us not to rely on ranking metric too much.

One of the points discussed in Hamlet’s post is that keyword position should not be the ultimate goal of SEO campaign and hence it shouldn’t be an SEO process success metric. (more…)

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