SEO News and Blog - Sebster

Keyword Research : Where to Start?

Monday, 30 June 2008

Keyword research is the first thing you do when planning a website. You do it before thinking over the site architecture and creating the content. Keyword research is the what you do to estimate your competition and create a promotion strategy.

Previously, I have talked about the keyword research tools and ways to organize your keyword list. But where to start? How to find the correct core terms that you will then explore and expand? What you can do first:

1. Make a list of most essential aspects of your business;
2. Think what your visitors or customers would be most interested to see;
3. Learn what your competitors use (but don’t copy their strategy - sort out only most essential and useful terms);
4. Explore your niche essential vocabulary - check out dictionaries and glossaries.

While the first three are more or less clear, number 4 needs further information, I guess. I have a collection of my favorite sources I check regularly to get help with keyword research and content creation. (more…)

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