LinkedIn Launches DirectAds : Targeted Advertising

Monday, 30 June 2008

LinkedIn is putting together a smarter way to monetize itself with the launch of LinkedIn DirectAds (currently under limited testing), which lets advertisers target ads by several demographic metrics such as age, gender, region, education or major, career industry and position.

LinkedIn DirectAds is a grownup and more professional version of Facebook Ads, with a CPM (cost per impression) model instead of the cost per click. (more…)

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