Long Tail Local Search : SES San Jose

Monday, 18 August 2008

Long tail search goes far beyond normal organic SEO and deep into local search. Mary Bowling is speaking at SES San Jose about the long tail of local search.

All relevant search to brick and mortar businesses is local search. 30% to 40% of searches have local intent and search engines have to identify this local intent.

What is the long term of local search? Even if your main search terms is “denver plumber”, what are the types of terms which can be used to search for the same meaning or business, but not using those specific keywords.

  • Toilet tank repair
  • Clogged toilet
  • water heater parts …etc.

Enter brand names :

  • Whirlpool water heater parts
  • Kohler sink repair

Enter local destinations :

  • water heater parts in Denver

The possibilities are more or less endless and can be prioritized via running the terms via Wordtracker and other trend and keyword research tools. (more…)

http://feeds.feedburner.com/~r/SearchEngineJournal/~3/368247910/

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