Looking for ‘Bad Guys’ - Discovering Networks of Sites

Wednesday, 30 April 2008

Creating networks of (interlinked) sites is a widespread tactic of PageRank and ranking manipulation. To own a lot of websites is perfectly OK but to own a lot of websites for the sake of “link juice” is not good (per Google at least). The line is not always easy to define algorithmically therefore most often than not Google frowns upon any interlinked network it can spot.

Not so long ago Google was much worse and slower at identifying networks; that accounted for the tactic extreme popularity. Really, that’s an appealing idea of owning a number of established sites ready to pass link juice rather than spending weeks link building and baiting. (more…)

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