MySpace Serving More Display Ads Than Yahoo : Shoud Yahoo Care?

Thursday, 28 August 2008

According to ComScore, MySpace (or Fox Interactive Media) has surpassed Yahoo in terms of displaying advertisements, serving 56.8 billion ads 15.2% of the display ads on the Internet, while Yahoo weighed in at 53.1 billion display ads with a 14.2% share.

This is however, a bit of a misleading statistic. Sure it is amazing that MySpace is serving more display ads than Yahoo now, although MySpace advertisements generally are not monetized or targeted as well as Yahoo’s, with Yahoo ad rates being sold at 5 times that of MySpace.

MySpace’s design, as ugly as sin as it is, is meant to be a mess of a multi-click site, surfing from page to page to get anything done while being served up to 6 display ads per page. Sending a personal message in MySpace can take up to 6 clicks and loads of new pages, each serving numerous ads to the end user. If anything, since MySpace was originally developed by an email spamming company, the site was more or less developed with a 1998 web surfing mentality, more hits = more money. (more…)

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