If you’re going to openly sell crap links on the footer of your site to Mesothelioma Lawyers, Ticket Scalpers, Personal Injury Law Firms and other blatant spam related and irrelevant sites (sites which are not relevant to your own), Google is going to find you out and probably penalize you.
Such is the case of NewsDay.com, which was slapped with a Google Penalty for openly selling spam links throughout their high profile site.
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