SEO News and Blog - Sebster

SEO Through Blogs and Feeds SES San Jose

Wednesday, 20 August 2008

I am here at the first session of the day, yes i am up on time after the Google Dance! We have Rebecca Lieb, Contributing Editor, ClickZ moderating this morning.

The first speaker this morning is Amanda Watlington, Owner, Searching for Profit

Amanda starts it off by saying that blogs are now not only used just for your organic search play but has grown to be so much more. Blogs have grown to be a great tool to really build your brand and really gives you the ability to engage your visitors.

Things you should think about before you launch a new blog:

- Official or personal?

- Sub domain or main domain?

- Cooperate look and feel or personal feel?

- Multi blogger or a lone blogger?

Amanda thinks it will be in the best interest of the blog to really have multiple authors on the blog. She then goes on to discuss areas to really optimize, such as:

- Optimize the CMS

- Optimize your RSS Feeds

- Conduct and apply your keyword tag research

- Optimize your social aspects

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Friday, 21 November 2008

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