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Search Industry Update Panel at SES San Jose

Monday, 18 August 2008

One of the first panels here at SES San Jose is the Search Industry Update. This panel tends to dive into the over all health of the industry and specifically where the major search engines are today. Not one of the funnest sessions of the week as it tends to be a bit dry unless you are a real search engine statistics geek. This morning we had a number of presenters each with a different perspective on the big picture of the search industry.

First up was Sean Walsh VP of Online Marketing for LuxuryLink.com

Sean’s focus was the overall American economy and its effects on the Search Industry. Using the hotels as an example of the “real” state of the economy, he offered the following statistics:

1. The Keyword “Vacation” has dropped in search volume over the past 4 years
2. Hotel vacancies are up between 3.5% and 12% depending on the location
3. Investment in hotels has more than doubled in the last three years

He offered that while the consumers are pulling back the investment community is still pouring money into the space. Additionally he displayed a graph of the current inflation index and the inflation index as it would show if they had not changed the formula after the inflation problems in the late 1970s. If we calculated the index using the same methodologies, we would be at almost the same levels we were back then. (more…)

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