SEO News and Blog - Sebster

Viral Marketing Idea Friday - Playground Equipment - Swingsets

Friday, 29 February 2008

I got asked this one from a local playground equipment company here in Arizona (that specializes in vinyl playgrounds) way before we even started viral marketing idea Friday here at 97th Floor. I shared my thoughts with the owner, and gave some pretty good ideas (I don’t know if they ever ran with), but I felt it was worth sharing because these guys were local, and I feel there is plenty of love to go around in this industry!

The exact question was - “How do I create a viral campaign for local playground company?”

First of all I was impressed that a local playground company was even doing enough research to figure out they needed to create something to go viral with! I love these style of playground systems (see picture) for the kids, and the one I have is amazing, but how do you attract someone to a viral content post (or page) about a kids playground if they have no kids, are in college, or anything related? As I have said before, you have to make it funny, or super informative (which in turn makes it more sharable no matter who the person reading it is). Here is a picture of the playground I own from this local company:

Going viral - I don’t know how many of you have seen the TV show called “Mythbusters“, but its on Discovery Channel, and they did a show a while ago that was dedicated to seeing if you can really swing someone in a swing for a full 360 that wraps around. It was pretty funny to see all of the different attempts and how many ways they failed - and what they had to do to succeed. It got me thinking to see if there were other people, and by “other people” I mean users of You Tube, who were crazy enough to take videos of themselves doing this very thing. To say the least I found some pretty funny stuff.

This is just one example of some pretty cool footage I found. Some were silly, some stupid, a few were amazing, but the point here is all of them made me laugh, and I feel could make anyone laugh. In my opinion, anyway you use these videos they could help you go viral with the right title and content (and of course - a dash of link bait).

I would suggest coming up with a title that can grab anyone no matter who you are, like - “10 of the Craziest Things You Have Ever Seen Done On A Swingset” or “10 Things That Should Never Be Done On A Swingset” or (my favorite title) “Can You Really Do A 360 In A Swing Set?” [Video Included]. These are more of the funny ways to take this viral campaign, but you could also take a serious approach (if this is your real business) and provide something like - “12 Safety Tips Every Parent Should Read Before Buying A Swingset” or “10 Safety Videos Parents Need To Watch Before Purchasing A Playground” and then provide a series of tips, or videos outlining safe playgrounds for dangerous ones. You can always make a note on your site somewhere that your playgrounds always comply to all safety regulations, and anything else that could help you look like you are providing a service to the community with this info.

These are just a few ways that I feel would go viral, and do great with a playground/swing set company. I think this will give you some ideas to run with if you are looking inside this industry for help. As always feel free to submit any questions you have related to VMIF in the form of comments, or by emailing Chris or myself!

• Comments (2)

Sebster - SEO News And Blog Archives

Wednesday, 07 January 2009

Check out our new Archives. For more information please check these links Medical Information Medical Information 1

• Comments (2)

Body Jewelry Online

Wednesday, 07 January 2009

Navel Rings , tongue rings and body jewelry

• Comments (6)