Long tail search goes far beyond normal organic SEO and deep into local search. Mary Bowling is speaking at SES San Jose about the long tail of local search.
All relevant search to brick and mortar businesses is local search. 30% to 40% of searches have local intent and search engines have to identify this local intent.
What is the long term of local search? Even if your main search terms is “denver plumber”, what are the types of terms which can be used to search...
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We’ve seen and heard Google advocates for the freeing up of the white spectrum. And today it has officially launched its campaign to unite the public in lobbying for the opening up of this unused airwaves between broadcast TV channels to according to Google to provide affordable, high-speed wireless Internet connectivity nationwide. Google is calling for uncharged use of this spectrum not...
The list of companies suing up Google just got a new member in GraphOn Corp., a developer of server-based application publishing and web-enabling software solutions. GraphOn has charged Google with infringement of four its owned patents.
Filing their complaint in US District Court in the Eastern District of Texas, GraphOn complains that Google has infringed on...
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Thanks to Ben for asking this weeks viral marketing idea question:
I read your site every now and then because I want to shape my mind to of a top level social marketer.
I especially like you insights marketing ideas for boring industries.
Here is the question though. I have been cracking up head to come up with some interesting and viral campaigns for the “stock photo” industry but I can’t seem to think of anything!
Stock photos are...