Tracking the Evolution of Search Spam

Wednesday, 15 October 2008

As part of their 10th birthday celebrations, Google recently released a 2001 index, to show us how much things have changed.

It is fascinating to look into the past, especially from an SEO point of view. Has the nature of spam changed since 2001? How has Google changed in order to nullify the affects of spam?

When Google filed their registration statement prior to IPO, Google identified a number of risk factors.

One of these risks...

Sebster - SEO News And Blog Archives

Wednesday, 07 January 2009

Check out our new Archives. For more information please check these links Medical Information Medical Information 1

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Wednesday, 07 January 2009

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Domain Names as Natural Brands

Tuesday, 14 October 2008

Rick Schwartz, one of the leading domainers and creator of the TRAFFIC domain conference, highlighted the value of descriptive domains from a brand perspective:

NATURAL BRANDING or BUILD and CREATE BRANDING

This alone is worth the price of admission. Brad told us his story of spending millions and millions to advertise and brand with his original 3 word creative domain name. When he switched and used a fraction of those ad dollars to buy a category killer domain name, he...

2008 WebmasterWorld Pubcon Coupon Code ~ 20% Off Las Vegas Promotional Discount

Tuesday, 14 October 2008

Webmaster World's Pubcon in Las Vegas from November 11th through 14th is the only mainstream SEO conference I will be speaking at this year. I have a session on link buying and a session on making money from contextual ads on November 13th. Brett Tabke gave me a 20% off coupon code to share with readers. Registration is currently $899, but if you use the discount code wa-67720 in the next 2 weeks you can save $180 off your conference admission price.

And I worked out a special...

How Much is a Link Worth (to YOUR Business)?

Tuesday, 14 October 2008

Pricing a Link

When trying to understand the value of a link a variety of factors can be considered, including:

PageRank / link equityanchor text (if you can influence it to align with your keywords that increases the value significantly)link location (inline links are more likely to be trusted than links in the footer of a page near a bunch of other obvious paid links) direct traffic the link sendssite quality & brand exposureendorsement value (if any is given)Risk Tolerance

Some links...

URL Canonicalization: The Missing Manual

Sunday, 12 October 2008

Canonicalization can be a confusing area for webmasters, so let's take a look at what it is, and ways to avoid it causing problems.

What Is Canonicalization?

Canonicalization is the process by which URLs are standardized. For example, www.acme.com and www.acme.com/ are treated as the same page, even though the syntax of the URL is different.

Why Is Canonicalization An Issue For SEO?

Problems can occur when the search...

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