Remember the Microsoft’s Live Search Cashback rewards program that we told you about not so long ago? It is now working on a direct-to-merchant system with eBay’s “Buy It Now” program. That means, you’ll start seeing more cashback ads when searching for jewelries to electronics.
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You know that related search suggestions that Google’s search offers up whenever you used Google search? Those suggestions offer up a quick and useful link to related search terms which might point you to more relevant search results than what you used. If you’re not familiar with it, those are the links that appear right below the search box after you enter a search term. Got it now? Well, those
In Google's commentary about their ad deal with Yahoo! they wrote:
This does not let Google raise prices for advertisers. Google does not set the prices manually for ads; rather, advertisers themselves determine prices through an ongoing competitive auction. We have found over years of research that an auction is by far the most efficient way to price search advertising and have no intention of changing that.
Aspects of that statement are categorically untrue, perhaps even...
As Loren hinted a few hours ago, Google and Yahoo have finally dropped the bomb (which we were all expecting to happen anyway) - a search partnership which in Google and Yahoo’s term is NON-EXLUSIVE. But what does “non-exclusive”...
The WSJ reported that Google and Yahoo! have inked a non-exclusive ad deal
Yahoo said it will display some ads sold by Google in an agreement estimated to generate $800 million in annual revenue. In the first 12 months following implementation, Yahoo expects the deal to generate an estimated $250 million to $450 million in incremental operating cash flow.
Both companies have agreed to "delay implementing the deal for up to three and a half months while regulators review it." The...