One of the first panels here at SES San Jose is the Search Industry Update. This panel tends to dive into the over all health of the industry and specifically where the major search engines are today. Not one of the funnest sessions of the week as it tends to be a bit dry unless you are a real search engine statistics geek. This morning we had a number of presenters each with a different perspective on the big picture of the search industry.
First up was Sean Walsh VP of...
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Seth Godin recently published a post about the dead zone between being real and being polished: "It's the banal stuff in the middle that people don't read. And yet, 95% of what I see is precisely in the dead spot of the middle zone. "
I firmly try to stay in the "real" category (largely because I can't tolerate the polished up fake stuff), though someone sent me an anonymous email today...
The long tail session is hitting all of the blended areas of serach, which is in itself Long Tail. Aaron Shear is speaking now about Shopping Search and hitting the longtail search terms in a shopping search engine campaign.
Aaron feels that the main “head” search terms, or the money terms, result in a lot of traffic bouncing off the site : meaning they can drive a lot of semi-targeted traffic but not the best in conversions, dependent upon the terms. Looking at a mixed...
In my overviews of multiple seo tools, I repeatedly looked into tools that check or track keyword rankings. Hamlet Batista recently wrote a brilliant post encouraging us
Hey everyone, I am here at Search Engine Strategies San Jose, sitting here in the universal and blended search panel. Mr Tawadros talks about how universal search is only a year and a half old and is still a baby.
Johanna Wright is the first one to speak on the panel and she will be discussing what universal search is all about. Universal search gives the ability to showcase more than just ten links. Google at this time had many of different products such as image search, blog...