Sebster - SEO News And Blog

SEO for Firefox - Now With SEO X-ray

Tue, 28 Oct 2008 22:07:19 UTC

We recently added an SEO X-ray feature to SEO for Firefox. You must use Firefox 3.0 or above to see these features, but if you want to see... how the on page optimization of any page looks (headings, meta description, page title)the keyword density of the page and popular phrases on the pagehow... Sebster - SEO News And Blog.

Earning Trust One Click At A Time

Tue, 28 Oct 2008 18:23:27 UTC

When we talk about \"trust\" in terms of websites, we often refer to elements such as adding details such as you address and contact details, a privacy policy, and a guarantee. But trust is also a process.Trust is something earned with every interaction.For example, once a music artist... Sebster - SEO News And Blog.

Gmail Tests Calendar and Doc Gadgets

Tue, 28 Oct 2008 15:04:30 UTC

If Loren’s “not so good” experience with Gmail didn’t scare you away from using Gmail and continues to do so until now, you’ll be glad to know the Gmail Labs has just added to new features into its experiment. Gmail Labs was able to make the... Sebster - SEO News And Blog.

Blocking Complicated URLs with Robots.txt

Tue, 28 Oct 2008 13:00:46 UTC

The All-New Adobe Creative Suite 4 Now Shipping: Adobe CS4: tools to help students express their ideas in video, on the web, or print.... Sebster - SEO News And Blog.

5 Tools for On-page Image Usage Analysis

Tue, 28 Oct 2008 12:20:39 UTC

Image optimization is both vital for “search engine friendliness” and web accessibility. Let’s look at a few top tools that can help you analyze both the aspects of image proper usage: Juicy Studio Image Analyser is a handy online tool that will look at each image on... Sebster - SEO News And Blog.

Search Social Launches X-Browser SEO Tool

Tue, 28 Oct 2008 11:54:47 UTC

Search & Social announced the launch of the X-Browser SEO Tool last night. Co-Founder of Search & Social Jordan Kasteler and myself are very excited about this tool. X-Browser SEO Tool is a bookmarklet that can be utilized in either Firefox, Google Chrome, Safari or Opera, on... Sebster - SEO News And Blog.

Viewzi : Different Ways to View Your Search

Tue, 28 Oct 2008 11:47:11 UTC

There is a simple belief that sums up the effort behind viewzi, a search engine that takes many different ‘viewpoints’ on search (literally). A standard display of results does not suit every taste. So, provide them with different layouts on a slick interface specific to content... Sebster - SEO News And Blog.

SEO for Charity Websites: an Interview of Dominic Mapstone

Tue, 28 Oct 2008 01:38:25 UTC

This is an interview of my friend Dominic Mapstone, who uses SEO to help influence the media and make social change. What is the hardest part about marketing a non-profit website online? Having the client’s permission to divulge confidential information or even a photo of them in... Sebster - SEO News And Blog.

Lisa Barone is Blogging Again at WeBuildPages.com Blog

Mon, 27 Oct 2008 20:56:54 UTC

We’ve all missed The Lisa’s blogging ever since she made her move back to the East Coast, but now our fix for Lisa Barone’s incredible conference coverage and wrap ups can be filled as she is now blogging at the brand spanking new WeBuildPages.com blog. One of... Sebster - SEO News And Blog.

Top Online Plagiarism Checkers - Protect Your Content

Mon, 27 Oct 2008 20:43:32 UTC

Plagiarism is an essential Internet problem hurting both your feelings and your site rankings. While both Google and webmasters are figuring out how to combat it, let’s have a look at web-based plagiarism checkers to help you find the thieves: Data source... Sebster - SEO News And Blog.

Taking Advantage Of Adsense Targeting

Mon, 27 Oct 2008 13:00:47 UTC

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Rhea Drysdale of WeBuildPages.com as She-Ra at ScarySEO

Mon, 27 Oct 2008 12:30:45 UTC

The ScarySEO mini-conference which was planned by Search and Social to be a somewhat Halloween themed search marketing event was held over the weekend at the wonderful Deerfield Beach Hilton, which is located near Fort Lauderdale, Florida. During her presentation on Online Reputation Management,... Sebster - SEO News And Blog.

Silobreaker : News search with Thorough Aggregation

Mon, 27 Oct 2008 12:10:37 UTC

Keeping users abreast with the latest trends in the news is what news aggregators are all about. Silobreaker, a UK based search and news engine provides a comprehensive interface along with several additional features that understanding news in context. The engine culls information from 10,000... Sebster - SEO News And Blog.

Facebook Marketing Case Study: Creative and Popular Facebook Fan Pages

Mon, 27 Oct 2008 12:06:48 UTC

Some time ago I posted on the difference between Facebook group and Facebook fan page. I decided not to stop there and looked at some examples of Facebook fan page creative usage. Information-based approach Some brands focus on product / company background information, the page has no active... Sebster - SEO News And Blog.

Why Are Young Liberals Destroying the Internet ?

Sun, 26 Oct 2008 00:39:57 UTC

In the following interview of Jon Stewart, Bill O'Reilly mentioned that Jon's audience was younger and left leaning.Recent research from a survey of 3,036 Americans confirms that people who contribute content to the web are skewed toward being young, left-leaning, and more... Sebster - SEO News And Blog.

Blog Search Engines : The Complete Overview

Fri, 24 Oct 2008 14:16:08 UTC

Blog search tools are numerous; most of them are pretty much useless (per my opinion). Here I am looking only at the most helpful and unique ones that I do recommend trying and that offer some great features. Google Blog Search Technorati Blog Pulse Blog Lines Sort by relevance/ date only by... Sebster - SEO News And Blog.

Little Old School + Little New School Link Building Tips Circa 2007

Fri, 24 Oct 2008 07:29:00 UTC

I wrote this a year ago and never got around to posting it, and now that is is almost a year later and a lot of my friends and perspective clients are caring less about Digg and social media links and getting back to the O.G. way of ranking sites I figured might as well post it. Via: flickr Old... Sebster - SEO News And Blog.

New Wordpress Hacking Strategy Using Cloaking to Target Google IP Addresses

Thu, 23 Oct 2008 05:40:04 UTC

Stay ProtectedAn ounce of prevention is worth a pound of cure.If you want to prevent any of your Wordpress blogs from getting hacked make sure you keep your software up to date, and follow other basic Wordpress protection strategies, like - securing your admin folder, removing the Wordpress version... Sebster - SEO News And Blog.

The Art of Pitching - What s Wrong With Link Building Email Requests?

Thu, 23 Oct 2008 01:49:05 UTC

We've all, at some point, received the \"request-for-a-link\" email.Such emails are useless, on a number of levels, the main reason being that the offer is lousy. However, such emails also tend to get the pitch wrong, so further limit the chances of getting the link. Getting the... Sebster - SEO News And Blog.

Political Marketing Advertising

Wed, 22 Oct 2008 22:40:46 UTC

All Political Views Are ImperfectPolitical Differences Come From Non-political SourcesHere is one take by Jonathan Haidt on the differences between conservatives and liberals...it may not be entirely correct, but an interesting take nonetheless.\"Truth\" & the Reptilian BrainDuring... Sebster - SEO News And Blog.

Is Your Web Content Accessible?

Wed, 22 Oct 2008 13:00:46 UTC

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Website Checklist: Getting To The Close

Wed, 22 Oct 2008 03:19:09 UTC

Sales people talk a lot about about \"closing the deal\", the final stage in the sales process needed to get people to sign on the dotted line.Typically, the stages leading up to the \"close\" are affordability, no perceived need, no hurry, or no trust. Sales people are trained... Sebster - SEO News And Blog.

How to Know if a Link (or Redirect) Passes PageRank/Reputation/Authority

Tue, 21 Oct 2008 16:10:43 UTC

Due to the rough scale of PageRank, outdated toolbar PageRank scores, hand editing of toolbar PageRank, and a variety of other factors, it is somewhat hard to get confirmation from Google if a link source passes PageRank. The slow way to test is to make 1 link be the only link you point at a site... Sebster - SEO News And Blog.

Learning to Crawl: an Investigation of the Personal Web Crawler

Tue, 21 Oct 2008 13:00:47 UTC

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SEOmoz s Linkscape: Why the Backlash is Overblown

Tue, 21 Oct 2008 07:49:10 UTC

Right after I finished writing a post about how being likeable is a great business strategy, I went back to Sphinn and saw it erupted with controversy and negative feedback about SEOmoz's Linkscape. Since then threads have been open, closed, and open. People are worried about everything... Sebster - SEO News And Blog.

Following Mobile Search: the dotMobi Way

Mon, 20 Oct 2008 13:00:47 UTC

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Seven Ways To Be More Persuasive

Mon, 20 Oct 2008 05:53:53 UTC

We spend a lot of time thinking about how to get visitors to our sites, but how much time do we spend thinking about better ways to persuade people once they've arrived?Such topics are often talked about in terms of conversion and split/run testing. However, I'm like to talk... Sebster - SEO News And Blog.

Information vs Noise

Mon, 20 Oct 2008 00:50:06 UTC

If you love reading, JOHO has an interesting article about information...a bit beyond the scope of SEO, but interesting. :)Noise is the sound of the world refusing abstraction, insisting on differences that are never the same as every other difference. If we are indeed exiting the age of... Sebster - SEO News And Blog.

Free Reverse Number Lookup

Sun, 19 Oct 2008 15:15:11 UTC

We've all seen 800notes where you can complain about a telemarketer, but how about a website where you can post anything on any phone number at all? It's called CallWiki.com and it's a user-built free reverse phone number lookup tool. Did you know that more and more people are... Sebster - SEO News And Blog.

Why Being Likeable is a Profitable Business Strategy

Sat, 18 Oct 2008 20:52:37 UTC

4 Reasons You Want to be LikedOne thing that has always fascinated me about Rand Fishkin is how likeable he is. Being known and likeable is an effective business strategy for 4 big reasonsPeople prefer to spend money with people they like and trust. We purchase based on emotion and then use logic... Sebster - SEO News And Blog.

Interesting Blog Posts

Sat, 18 Oct 2008 01:35:49 UTC

Brian Ussery tested how Google is indexing Flash. David Naylor saw Google's bad advice on \"no need to rewrite your URLs\" in action, when a competing site reverted their URLs to uglier versions and promptly saw their rankings tank. Kentucky seized a bunch of online gambling... Sebster - SEO News And Blog.

Viral Marketing Idea Friday - Text Message Reminders

Fri, 17 Oct 2008 16:25:17 UTC

Last week, I got this viral marketing question in the form of a comment - I am building a new web application that sends reminders in the form of text messages, emails and voice messages to subscribers. The idea originated from my wife’s situation, being a soccer mom and everything, and having... Sebster - SEO News And Blog.

Free Online SEO Presentation on October 21st

Fri, 17 Oct 2008 11:29:01 UTC

I am doing a free web seminar with SEMPDX on Tuesday, October 21, 2008 at 12:00 PM Pacific Time (US & Canada). You can learn more about it and register for free here.No sales pitches. Just an hour of pure SEO goodness :)... Sebster - SEO News And Blog.

Web Publishing: Strategies To Help You Stand Out From The Crowd

Fri, 17 Oct 2008 00:37:59 UTC

Web publishing has a low barrier to entry. This is great, because it enables anyone to be a publisher, and to reach a world wide audience. The downside is that because there is a low barrier to entry, the web is saturated with content!So, how do you choose topics to write about that stand out from... Sebster - SEO News And Blog.

Tracking the Evolution of Search Spam

Thu, 16 Oct 2008 02:42:42 UTC

As part of their 10th birthday celebrations, Google recently released a 2001 index, to show us how much things have changed. It is fascinating to look into the past, especially from an SEO point of view. Has the nature of spam changed since 2001? How has Google changed in order to nullify the... Sebster - SEO News And Blog.

Domain Names as Natural Brands

Wed, 15 Oct 2008 04:46:22 UTC

Rick Schwartz, one of the leading domainers and creator of the TRAFFIC domain conference, highlighted the value of descriptive domains from a brand perspective:NATURAL BRANDING or BUILD and CREATE BRANDINGThis alone is worth the price of admission. Brad told us his story of spending millions and... Sebster - SEO News And Blog.

2008 WebmasterWorld Pubcon Coupon Code ~ 20% Off Las Vegas Promotional Discount

Tue, 14 Oct 2008 14:27:53 UTC

Webmaster World's Pubcon in Las Vegas from November 11th through 14th is the only mainstream SEO conference I will be speaking at this year. I have a session on link buying and a session on making money from contextual ads on November 13th. Brett Tabke gave me a 20% off coupon code to... Sebster - SEO News And Blog.

How Much is a Link Worth (to YOUR Business)?

Tue, 14 Oct 2008 14:06:24 UTC

Pricing a LinkWhen trying to understand the value of a link a variety of factors can be considered, including:PageRank / link equityanchor text (if you can influence it to align with your keywords that increases the value significantly)link location (inline links are more likely to be trusted than... Sebster - SEO News And Blog.

URL Canonicalization: The Missing Manual

Mon, 13 Oct 2008 03:06:48 UTC

Canonicalization can be a confusing area for webmasters, so let's take a look at what it is, and ways to avoid it causing problems. What Is Canonicalization?Canonicalization is the process by which URLs are standardized. For example, www.acme.com and www.acme.com/ are treated as the same... Sebster - SEO News And Blog.

Viral Marketing Idea Friday - Back Up Your Blog Company

Fri, 10 Oct 2008 15:49:51 UTC

Luckily I have never lost any info inside any of my blogs, but I also credit my technology background and understanding that websites need to be backed up (and backing all mine up) to never losing any info. But what about the people who are less technical and using blogging software from websites... Sebster - SEO News And Blog.

How Important is Branding to Search Engine Marketing?

Fri, 10 Oct 2008 03:47:00 UTC

Do you have a brand? If not, your site is part of a \"cesspool.\" In AdAge Google's CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms:The internet is fast becoming a \"cesspool\" where false information thrives, Google... Sebster - SEO News And Blog.

Google as Affiliate, Affiliate Network, Ad Network, Ad Agency

Fri, 10 Oct 2008 01:18:55 UTC

Google recently expanded their ad offering by inserting AdSense ads on maps, putting AdSense image ads & banners on image search results, opening up AdSense for Games, and monetizing Youtube with affiliate ads for Amazon.com and Apple iTunes.The NYT article on AdSense for Games (linked... Sebster - SEO News And Blog.

Why Bloggers Need To Think About Marketing Strategy

Thu, 09 Oct 2008 02:22:24 UTC

I started a blog on search engines in 2002. In those days, the idea of blogging about anything other than politics, or blogging, or what your cat had for breakfast, was new. In fact, the idea of blogs was new. Most people's reaction to the word blog was \"huh\"?I quickly built up... Sebster - SEO News And Blog.

Social Interaction Advertising Are The Modern Day Search Engine Submission Link Building

Wed, 08 Oct 2008 11:45:33 UTC

Years ago (well before I was an SEO, or knew what SEO was) search engine submission was a huge phrase. Only recently has search engine marketing replaced search engine submission in popularity.Search engine submission was big part of the optimization game when search relevancy algorithms were... Sebster - SEO News And Blog.

Affordable Home Insurance

Wed, 08 Oct 2008 04:44:20 UTC

When it comes to home insurance, you can never be too prepared. That's why it's important to find a local San Diego insurance agent to help with your home, health, and apartment building insurance needs. By working with a local agent, they can help with all of your insurance needs.... Sebster - SEO News And Blog.

Relationship Marketing Via Consumer Interaction

Tue, 07 Oct 2008 22:42:46 UTC

There was a time when people bought from those people who knew them. You went to the local butcher or baker, and he knew your name, and your kids names. Personal interaction was a valuable sales and marketing tool. We can apply this strategy to the web, too. Interaction MarketingInteraction... Sebster - SEO News And Blog.

Copyright in Reverse? How Will THAT Change Marketing?

Mon, 06 Oct 2008 09:58:25 UTC

Interesting story about the success of Guitar Hero, and the music included in Guitar HeroThe use of a sound recording in a video game is not subject to any sort of statutory royalty – the game maker must receive a license negotiated with the copyright holder of the recording – usually the... Sebster - SEO News And Blog.

Viral Marketing Idea Friday - Step One, Make Your Site Social Media Friendly

Fri, 03 Oct 2008 20:32:04 UTC

This week it seems like I have had so many conversations with people about the simple things they can do to their website to make it social media optimized, and because of that I wanted to take that approach with today’s viral media post. Has anyone (other Internet marketers) else... Sebster - SEO News And Blog.

Is Buying Links Stupid?

Fri, 03 Oct 2008 02:28:32 UTC

This old chestnut. There is a post over at Search Engine Land by Danny Sullivan entitled \"Conversation With An Idiot Link Broker\". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along. Danny reports him... Sebster - SEO News And Blog.

How To Choose Domain Names For SEO

Wed, 01 Oct 2008 05:36:58 UTC

Domaining. It has been a hot topic for a while now, yet many domineers aren't overly active in the SEO space. Yet. Domaining is when you register a domain, or buy a domain on the seondary market, with the intention of deriving traffic, and turning that traffic into revenue. Traffic comes... Sebster - SEO News And Blog.

Align Your SEO Strategy With Site Structure

Tue, 30 Sep 2008 03:50:04 UTC

I'd like to take a look at an area often overlooked in SEO. Site architecture. Site architecture is important for SEO for three main reasons:To focus on the most important keyword termsControl the flow of link equity around the siteEnsure spiders can crawl the siteSimple, eh. Yet many... Sebster - SEO News And Blog.

Viral Marketing Idea Friday - How To Tell if You’re A Geek?

Fri, 26 Sep 2008 18:50:58 UTC

There are so many “geeky” technology (type) websites out there that provide some amazing information that people use everyday, but many of these blogs do not have the exposure they deserve. Many of the geeks I know that love to code and share about their world of technology... Sebster - SEO News And Blog.

Viral Marketing Idea Friday - Hearing Aid Clinic

Fri, 12 Sep 2008 15:33:15 UTC

I got asked this question in the form of a comment today - if I had any viral marketing ideas for a hearing aid clinic? At first it stumped me, I have to admit. Had I finally found an industry that is to boring for viral marketing? I have not had a lot of time to think about this, but all of a... Sebster - SEO News And Blog.

Yahoo Mad At Me For Defending Yahoo Answers, WTF

Mon, 08 Sep 2008 06:01:27 UTC

I was not going to post rant about this, but after reading Matt Mcgee’s latest post about Google giving love to Yahoo Answers (which is worth looking at) I had to say something. It is just to good not to, well I think anyway. I have been using my Yahoo Answers account more recently,... Sebster - SEO News And Blog.

Viral Marketing Idea Friday - Razer, The Most Amazing Rock Band You Have Never Heard Of

Fri, 05 Sep 2008 20:20:55 UTC

As I downloaded yet more of Metallica yesterday from iTunes (the new stuff freaking rocks btw) it got me thinking of how some bands are embracing social communities and growing bigger because of them. Also, bands like Metallica are finally starting to figure out the power of the Internet, and... Sebster - SEO News And Blog.

Viral Marketing Idea Friday - Picnic Baskets Online

Sat, 30 Aug 2008 01:56:52 UTC

I have been seeing some pretty interesting picnic and outdoor related blog posts and articles show up online lately, and I wanted to share some more ideas on the industry of picnic baskets and share how I think this industry could do really well in the social communities. Now picnic baskets... Sebster - SEO News And Blog.

Palo Alto SEO Meetup Tonight

Thu, 28 Aug 2008 23:33:45 UTC

Hope to see you there! Details here.... Sebster - SEO News And Blog.

How to File a Google Reconsideration Request

Thu, 28 Aug 2008 14:42:35 UTC

Filing Google reconsideration request is the last resort for webmasters to recover their penalized sites. There are no guarantees it will help and hence plenty of rumors and speculations exist as to how it should be filed and what to expect. 1. Don’t rush to submit a reconsideration... Sebster - SEO News And Blog.

MySpace Serving More Display Ads Than Yahoo : Shoud Yahoo Care?

Thu, 28 Aug 2008 14:39:48 UTC

According to ComScore, MySpace (or Fox Interactive Media) has surpassed Yahoo in terms of displaying advertisements, serving 56.8 billion ads 15.2% of the display ads on the Internet, while Yahoo weighed in at 53.1 billion display ads with a 14.2% share. This is however, a bit of a misleading... Sebster - SEO News And Blog.

Google Unearths Secret Cow Powers

Thu, 28 Aug 2008 14:08:13 UTC

Google Earth is being credited for a scientific discovery by two German scientists which shows that cows naturally point north, in the same way a compass would, when resting or grazing. The zoologists used Google Earth to study the patterns of over 300 herds of cattle, totally 8,510 cows.... Sebster - SEO News And Blog.

Why Alert Competitors to Your SEO Strategy?

Thu, 28 Aug 2008 02:28:00 UTC

Recently a SEO working for a lead generation network sent me a letter in the mail alerting me that I could improve my website by linking to their site. They mention some of the large brands they send leads to and state that the link to their site from my site would improve my site's... Sebster - SEO News And Blog.

5 Tools to Visualize Page Outlinking Tactics

Wed, 27 Aug 2008 13:44:07 UTC

I love playing with visualizing tools because they allow to see what you might have missed exploring a table or a graph. This time I have compiled the list of tools that show various outlinking tactics and characteristics. 1. SearchStatus or SEOquake FireFox extensions both visualize on-page... Sebster - SEO News And Blog.

Link Building Outside the Box

Wed, 27 Aug 2008 13:00:46 UTC

Have An Invention Idea? Don\'t know what to do next? We help inventors! Free information.... Sebster - SEO News And Blog.

Is Google Moving Towards Becoming a Social Search Engine

Wed, 27 Aug 2008 00:41:47 UTC

If the series of tests that Google engineers are doing on their search portal is any indication of what may soon become of the Google Search, then we might be looking at Social-powered Google search engine in the near future. According to Ben Gomes in a post at the Official Google Blog, they are... Sebster - SEO News And Blog.

Google Ad Manager Now Available to all Adsense Publishers

Tue, 26 Aug 2008 21:05:21 UTC

For several months now, some selected Adsense publishers have been beta testing Google’s hosted ad serving manager which as we said before is a good tool for letting Adsense in to your site’s unsold ad spots. Today Google AdSsense has just opened up the Ad Manager to everyone... Sebster - SEO News And Blog.

Save 50% off Best of The Web Local Advertising

Tue, 26 Aug 2008 17:35:29 UTC

BOTW Local Directory, which Eric reviewed on SEJ, is offering a savings of 50% off the Premium Business details page, so instead of their price of $9.95 per month, advertisers can pay only $5 per month. There are only 5 days left in the August promotion, so if you haven’t taken advantage of the... Sebster - SEO News And Blog.

You Need More Than One Site Map

Tue, 26 Aug 2008 13:00:46 UTC

Have An Invention Idea? Don\'t know what to do next? We help inventors! Free information.... Sebster - SEO News And Blog.

Free SEO Tips for Google Search Suggest

Tue, 26 Aug 2008 12:25:04 UTC

Google announced that over the next week they are going to implement their Google Suggest search suggestion feature on Google.com. This change will help searchers find popular keywords that other searchers recently searched for. Short Term Influence on SearchWhen this search suggest change is... Sebster - SEO News And Blog.

Get Alerted Once Any Page Is Changed

Tue, 26 Aug 2008 10:32:55 UTC

Being automatically updates once a page is changed opens up a wealth of (probably missed) opportunities: Make sure your own page is save from hackers’ attack: receive email alerts once a hacker adds any illegitimate links or text on your page; Keep track of new comments (an alternative... Sebster - SEO News And Blog.

I Asked 15 People How They Would Google Headaches, You Won’t Believe The Results

Tue, 26 Aug 2008 09:53:04 UTC

I thought I would get a few variations of searches, but I had no idea what kind of ideas would pop into my head after asking this simple question today. I wanted to share a very important lesson taught by students of mine (ironically enough) today, during a webinar presentation on Social Media... Sebster - SEO News And Blog.

The Secret Book/Movie/DVD Scam: Blindly Seeking Material Wealth = Tragic Failure

Tue, 26 Aug 2008 03:53:11 UTC

A lot of wealth consultants and self help snake oil hucksters, the type who publish books and movies like Rhonda Byrne's The Secret, would like you to believe that if you believe something it will come true. This Amazon.com review sums up The Secret book/DVD nicely:Byrne's book is... Sebster - SEO News And Blog.

Google Takes Search Suggest Out of Beta

Tue, 26 Aug 2008 01:29:03 UTC

Google is officially rolling its Search Suggest feature which has been in Google labs for quite some time now. Google Search Suggest works similarly with the “Did you mean” feature that we often get when we enter a seemingly odd/misspelled search term which the Google engine... Sebster - SEO News And Blog.

Google Search Suggest Now Out of Beta

Tue, 26 Aug 2008 01:29:03 UTC

How to Get Google to Index Your Site Deeper

Mon, 25 Aug 2008 17:08:32 UTC

Very often, especially with huge dynamically driven or user-generated websites, you might feel you have some indexing problems, i.e. Google doesn’t seem to dig your site as deep as you want it to. The remedies to this may vary but here are some essential basics you might want to look into... Sebster - SEO News And Blog.

Link Building Basics : Presentation on Building Links

Mon, 25 Aug 2008 14:27:54 UTC

I really do not do many speaking engagements on SEO and search marketing, but plan to in the immediate future (the next speaking and moderator sessions are planned for the ScarySEO mini-Con in Florida). Back in June I did have the chance to speak on behalf of TrafficBlend, my SEO and online... Sebster - SEO News And Blog.

Top 10 Mobile Website Destinations

Mon, 25 Aug 2008 13:59:43 UTC

As you may already know or heard, the interest in mobile is one of the hottest topics for online marketers. Technology from the iPhone, Blackberry and other phones are making it a lot easier for users to browse the web through their phones. According to Opera, State of the Mobile Web, mobile use... Sebster - SEO News And Blog.

The Whys and Hows of Video Search Optimization

Mon, 25 Aug 2008 13:00:46 UTC

Have An Invention Idea? Don\'t know what to do next? We help inventors! Free information.... Sebster - SEO News And Blog.

Yahoo Link: Operator Issues and Possible Remedies

Mon, 25 Aug 2008 11:41:01 UTC

Yahoo link: operator (and URL analysis in Yahoo! SiteExplorer) is the best method currently at our disposal to conduct backlink analysis and to evaluate either your own or your competitors’ link building tactics. Yet the tool is not perfect. Some essential tool drawbacks (many of them... Sebster - SEO News And Blog.

New Google SERP Changes

Sat, 23 Aug 2008 00:41:52 UTC

Google has been changing the code used to display their search results a number of times over the past couple days. We recently updated SEO for Firefox and Rank Checker. Both should work as of now, and if any more SERP changes happen we will try to update the extensions as soon as possible. If you... Sebster - SEO News And Blog.

Viral Marketing Idea Friday - Online Shoe Store

Fri, 22 Aug 2008 22:34:08 UTC

I had a great viral idea the other day when my son came home with a shoe full of sand (see picture, because I really mean a SHOE FULL!!). This picture I am showing you is the sand that came out of only ONE of his shoes from a day of playing on the Kindergarten playground. I got to talking to my... Sebster - SEO News And Blog.

Google Adwords Quality Score Gets a Revamp

Fri, 22 Aug 2008 15:42:03 UTC

Google is introducing some improvements on the way it gives Ad units a corresponding Quality Score. This improvements are follow-ups to the most recent changes that Adwords has introduced such as the guidelines on slow loading Ad Landing Pages. These improvements specifically relates to calculation... Sebster - SEO News And Blog.

Google Gains Search Share in July on Yahoo’s Expense

Fri, 22 Aug 2008 00:21:01 UTC

As expected Google once again is dominating the July search share data from comScore. Google got 61.9% of the total core search rankings for July followed by Yahoo with 20.5%, Microsoft with 8.9%, Ask Network with 4.5% and AOL 4.2%. Comparing it with June data, Both Yahoo and Microsoft are at the... Sebster - SEO News And Blog.

Yahoo Site Explorer Gets a New Interface

Thu, 21 Aug 2008 23:46:07 UTC

Among the webmaster tools available for us to tweak our sites settings for SEO purposes, Yahoo’s Site Explorer is the most underated. It is not as popular as Google’s Webmaster Tools and as not as noisy as Live Search Webmaster Center lately. Until now, as Yahoo is rolling out a... Sebster - SEO News And Blog.

3 Tools to Better Understand Search Results

Thu, 21 Aug 2008 20:14:44 UTC

The tools I am listing today are not for daily use. I personally play with them once in a while if I want to get a really profound understanding of (top ten) search results. 1. Map out how Google and Yahoo search results are linked to each other: Yahoo vs. Google tool identify... Sebster - SEO News And Blog.

Google Penalties : Manual vs Algorithmic

Wed, 20 Aug 2008 19:33:22 UTC

If you need to keep track of all latest news, rumors and (educated) theories behind Google penalties, you should frequent WebmasterWorld forum of course. I do not encourage you to trust everything you read there as this will most likely make you paranoid (you might want to go ahead and see the... Sebster - SEO News And Blog.

Getting Vertical Search Right – SES San Jose

Wed, 20 Aug 2008 19:11:31 UTC

Vertical search seems to have been put on the back burner for many search marketers. With new buzz words like “Social Media” and “Local/Mobile Targeting”, who could blame them? But let’s not be so quick to forget about tried and true relevancy for shinny new promises. While vertical... Sebster - SEO News And Blog.

SEO Through Blogs and Feeds SES San Jose

Wed, 20 Aug 2008 17:54:33 UTC

I am here at the first session of the day, yes i am up on time after the Google Dance! We have Rebecca Lieb, Contributing Editor, ClickZ moderating this morning. The first speaker this morning is Amanda Watlington, Owner, Searching for Profit Amanda starts it off by saying that blogs are now not... Sebster - SEO News And Blog.

Youlicit Invites Us to Rediscover Search

Wed, 20 Aug 2008 13:00:46 UTC

Learn Embedded Linux, $349 Hands-on kit teaches fundamentals of embedded Linux development on real target hardware. ARM9 SBC.... Sebster - SEO News And Blog.

Video Content Tips

Wed, 20 Aug 2008 11:34:43 UTC

I love writing, especially when compared to speaking. If I make a spelling error or need to pause and think...no problem, but with video I notice my awkward pauses and voice inflections and cringe, and then I worry about sounding like the Fox weatherman with tourretsI recently came across Chris... Sebster - SEO News And Blog.

Anyone Doing Political SEO?

Wed, 20 Aug 2008 09:12:35 UTC

Most the attempts at political SEO I have seen this year have been grassroots GoogleBombing or half-thought out campaigns asking fans to comment online (and the occasional robotic sounding request for viral content creation). Obama was estimated to have spent over $2 million on Google ads, and... Sebster - SEO News And Blog.

Google Tops Nielsen’s July Search Share Rankings

Wed, 20 Aug 2008 05:57:01 UTC

There’s a couple of interesting things to note in the July search share ranking released by Nielsen-Online. But first, yes as expected Google once again leads the pack garnering around 4.8 billion searches of the total 8 billion searches conducted for July in the U.S. What so interesting... Sebster - SEO News And Blog.

3 Domain Typo Generators

Tue, 19 Aug 2008 21:57:36 UTC

Last week Rand posted a brilliant linkbuilding tip that involved taking SEO advantage of mistyped/ misspelled domains. Putting aside black / white hat discussion, I am giving the list of domain typo generators for your advantage: 1. DomainTools Domain Typo Generator offers a variety of... Sebster - SEO News And Blog.

How to Analyze a Page HTML Semantic Structure

Tue, 19 Aug 2008 21:55:53 UTC

H1 - H6 elements “briefly describe the topic of the section they introduce“. They form a page HTML semantic structure that can “be used by user agents, for example, to construct a table of contents for a document automatically“. Header tags will not... Sebster - SEO News And Blog.

Google Webmaster Central Makes 404 More Useful

Tue, 19 Aug 2008 21:42:35 UTC

Google Webmaster Central has added a new feature that aims to make website visitors’ encounter with the perennial problem and most dreaded 404 “Not found” page a more pleasant if not useful experience. Although there has been manual work-around to solve this problem,... Sebster - SEO News And Blog.

Google Tops Customer Satisfaction on Search and Portal Category

Tue, 19 Aug 2008 13:21:44 UTC

Latest report from the American Customer Satisfaction Index published by the University of Michigan shows Google topping the list of search and portal companies customer satisfaction survey. Based on interviews conducted on 3,000 customers, Google got 87% customer satisfaction rating for 2008. This... Sebster - SEO News And Blog.

Link Building Methods

Tue, 19 Aug 2008 13:00:46 UTC

Have An Invention Idea? Don\'t know what to do next? We help inventors! Free information.... Sebster - SEO News And Blog.

Yahoo! Buzz Opens Up to Everyone

Tue, 19 Aug 2008 07:45:56 UTC

Finally six months after its launch, Yahoo! Buzz is now open to the public. The announcement follows several months of beta testing the service to selected sites, including the SE Journal. Yahoo claims that Buzz now has around 5 million users and sites which were selected to implement the content... Sebster - SEO News And Blog.

Everything But Google: Alternative Search Marketing Options: SES San Jose

Mon, 18 Aug 2008 21:59:38 UTC

We are sitting in on the Everything But Google: Alternative Search Marketing Options panel. Andrew Goodman is moderating the panel this afternoon. First Up Sage Lewis, Search Engine Watch Expert & President of Sagerocks.com. Sage talks about how there is more media to buy now than ever... Sebster - SEO News And Blog.

Pay Per Conversion SES San Jose

Mon, 18 Aug 2008 18:37:41 UTC

I am here at the Pay Per Conversion panel at Search Engine Strategies. Bret Crosby at Google is discussing the conversion process and the many mistakes web site owners make. From a marketing perspective we want to provide the products and/or services which our customers want. The search engine are... Sebster - SEO News And Blog.

5 FireFox Extensions to Enhance Link Analysis in Yahoo

Mon, 18 Aug 2008 18:23:22 UTC

I continue collecting information for my upcoming mega-post on FireFox SEO extensions. Today I am listing add-ons that help to perform link analysis in Yahoo and Yahoo SiteExplorer: FireFox Extension Most useful feature Yahoo search plugins Quickly access Yahoo! and Yahoo!... Sebster - SEO News And Blog.